Business Grand Opening Overview
Friday, September 23, 2011 at 9:32PM A grand opening is a very exciting time! You started with your business idea, which then lead to research, organization, and preparation. You are ready to introduce the public to your business, and your idea will become a reality with your grand opening!

Start with your budget, it will help to decide what you may include in this event. Remember that a portion of your budget will go towards advertising. Once you have finalized a budget and did your advertising, you may begin planning your event.
Asking yourself what is the purpose of your business or who do you desire your target market/customers to be may be great questions to ask in defining a strategy for your grand opening and what kind of event you would need it to be. You can make the customer's first visit to your visit memorable. Remember your first impression is the most lasting and can be the beginning of a great relationship between you and your perspective customers.
Here are some ideas for a grand opening for different retail establishments:
1. For a store selling baby products - Have a "baby jam" grand opening. Have a bar serving mocktails in ode to moms to be who cannot drink alcohol and serve hors d'oeuvres. Have isle tours for your customers letting them know all things baby that you offer. Have baby shopping spree give away, or product give aways. It is very important for your employees to know the products of your store and the services that your business will provide. It is also good to know the type of customers that will come in to your establishment. Some of them may be, the inexperienced new mother looking for the very best for her new baby, the person coming to buy from the baby shower registry who wants to thrill the new mom to be, or the grandparents of the baby who "knows what is best for the baby".
2. Restaurant grand opening of a grille or sports bar type restaurant: Have a DJ and a party atmosphere. Serve samplers of your various menu items. Have a contest and gift card give aways. At this event you will be able to get an idea as to who your customers will be. It may take awhile to see a consistent crowd coming in, but the grand opening will definitely let your potential customers know that you are there, to taste your good eats, and to experience your great staff, and service. Remember that your service should be the very best. Good service goes a long way. Employees should know the menu well, and the services your restaurant offers. You may offer a part of the proceeds for this grand opening go to a charity of your choice.
3. Accounting Firm: Open your doors offering complimentary service, serving cocktails and hors d'oeuvres. Meet your potential clients and have them get to know you. Offer to have potential clients get a free review of their financial statements, or free tax services to the first two clients.
Forms of attention getting advertising may also be helpful such as large balloons or banners that give information regarding your event.
Here is a video of a grand opening for a cleaner business that wanted to attract more customers.
More to come on detailed grand opening steps and grand opening ideas for other business types.
Please contact us for ideas on your grand opening
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Please see our blog on fund raising
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ribbon cutting,
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